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Submitted by brian on Wednesday, April 17, 2013 - 1:15pm

FOR IMMEDIATE RELEASE
Contact:
Amelia Richmond, Squaw Valley
530-452-7111 or arichmond@squaw.com



Squaw Valley and IRONMAN Announce Multi-Year Sponsorship

Squaw Valley named the Official Training Destination of IRONMAN for the Western United States


[TAMPA, Fla. and Olympic Valley, Calif.] April 17, 2013 – IRONMAN is proud to announce Squaw Valley as the Official Training Destination of IRONMAN® for the Western United States.

“We are extremely proud to announce this exclusive marketing sponsorship with IRONMAN, one of the most prestigious brands in all of endurance sports,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “We feel there is incredible, immediate value in this sponsorship, and huge potential for what it can evolve into over the coming years. We see this relationship as one step towards Squaw Valley becoming the region’s epicenter of athletic development and training – not just limited to IRONMAN athletes or triathletes, but for all high performance athletes.”

As the Official Training Destination of IRONMAN for the Western United States, Squaw Valley will host Official IRONMAN Training Weekends throughout the summer months. This sponsorship gives Squaw Valley the exclusive ability to host training weekends that will include specialized itineraries for high performance athletes in a high altitude environment. Details for designated training dates and itineraries will be coming soon. Additionally, Squaw Valley will have a selection of official IRONMAN merchandise that will be available to all their customers.

“We are excited to enter into this sponsorship agreement with Squaw Valley as they will be able to offer our IRONMAN community a terrific training experience,” said Andrew Messick, Chief Executive Officer for World Triathlon Corporation (d/b/a IRONMAN). “We are confident that Squaw Valley will continue to develop as a top notch training venue for triathletes.”

During the IRONMAN Lake Tahoe competition, the first IRONMAN Series event in California since 2001, Squaw Valley will be a transition stop between the bike course from Kings Beach, Calif. and the run starting from The Village at Squaw Valley to Homewood, Calif. and back. The IRONMAN Lake Tahoe competition is expected to include more than 2,500 athletes.

In addition to Squaw Valley’s participation with the IRONMAN Lake Tahoe triathlon scheduled for September 22, 2013, Squaw Valley will also have a presence at IRONMAN 70.3 St. George on May 4, 2013, and at future IRONMAN 70.3 California competitions.

About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is a year-round mountain destination offering world-class adventures in every season. Come winter, Squaw is renowned for its legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts including a unique mountaintop beginner area and unrivaled expert steeps, chutes and bowls. In summer and fall, Squaw’s scenic Aerial Tram offers transport to a wide array of mountaintop activities in a spectacular alpine setting and The Village welcomes a full line-up of live music and festivals. For the ultimate slopeside lodging experience, guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony.

Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass.

About IRONMAN
The iconic IRONMAN® Series of events is the largest participation sports platform in the world.  Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.

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