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Submitted by arichmond on Friday, February 10, 2012 - 2:00pm

FOR IMMEDIATE RELEASE
Contact:
Amelia Richmond, Squaw Valley
530-452-7111 or arichmond@squaw.com



Squaw Valley Opens World’s First Ski-In/Ski-Out Starbucks

The world's first ski-in/ski-out Starbucks location opens on Squaw Valley's upper mountain


[Olympic Valley, Calif.] February 10, 2012 – Today, Squaw Valley is officially opening the world’s first ski-in/ski-out Starbucks location. On the mountain at elevation 8,000 feet, Squaw Valley’s new mountaintop Starbucks boasts spectacular mountain views and the unique ability for guests to keep their skis or board on while they order their Starbucks® beverage of choice.

Click here for images of the the world's first ski-in/ski-out Starbucks.
Video broll available upon request.

“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” said Andy Wirth, Squaw Valley’s president and CEO. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”

“Starbucks is passionate about providing customers with the unique Starbucks Experience wherever they are, including Squaw Valley’s upper mountain,” said Doug Satzman, vice president, Channel Development – Branded Solutions for Starbucks. “We look forward to serving our signature espresso and coffee beverages to the thousands of skiers and riders at Squaw Valley through our first-ever ski-in/ski-out Starbucks location.”

The grand opening is taking place at Squaw Valley’s new Starbucks today. Events surrounding the grand opening include an official ribbon-cutting ceremony at 11:30 a.m., as well as a text message scavenger hunt. Throughout the day on Friday, Squaw will text clues to find five $50 Starbucks Cards hidden on the mountain.
 

Squaw Valley’s mountaintop Starbucks store is located at the Gold Coast mid-mountain complex and can be accessed by the resort’s Funitel with or without ski or snowboard equipment. This Starbucks store will be open daily from 9 a.m. to 4 p.m. throughout the winter season, weather permitting.

About Squaw Valley

Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate slopeside lodging experience.

Squaw Valley and Alpine Meadows recently joined forces, bringing the two ski resorts under common ownership. Skiers and riders can now access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on the Tahoe Super Pass or any lift ticket.
For great winter lodging packages, call 1-866-366-7261
or visit squaw.com.

 

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