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Submitted by brian on Tuesday, November 27, 2012 - 10:15am

FOR IMMEDIATE RELEASE
Contact:
Amelia Richmond, Squaw Valley
530-452-7111 or arichmond@squaw.com



Squaw Valley and Alpine Meadows Partner with GoPro to Bring Immersive Video Experiences to Both Resorts


[Olympic Valley and Alpine Meadows, Calif.] November 27, 2012 – Today, Squaw Valley and Alpine Meadows announced their new partnership with GoPro, maker of the world’s most versatile cameras. The new partnership is designed to create exciting new ways for resort guests to interact with video both on and off the mountain, further enhancing the mountain experience at both resorts.

“We are thrilled to welcome GoPro as the official camera of Squaw Valley and Alpine Meadows,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “There is nothing more visual than skiing and riding – and there is no where better to capture on-mountain video than at these two visually stunning resorts.”

As part of the integrated partnership, GoPro will be designing a custom feature in conjunction with Snow Park Technologies (SPT) for Squaw Valley’s Belmont terrain park. SPT is the world leader in terrain park development and is responsible for the park builds at the Winter X Games and the Dew Tour.

Designed for riders of all ability levels, the custom GoPro feature consists of three boxes on one rideable elevated platform. The three features include a tall, flat box, an up-flat-down box and low, flat box with an angle on the outside for side approaches. The middle sections are also slideable surfaces to accommodate skiers and riders with lower ability levels.

“Squaw and Alpine are like home for a lot of us here at GoPro, and we’re stoked to be working with the crews at both mountains to foster a truly cool and unique partnership,” said Paul Crandell, vice president of marketing at GoPro. “Both resorts are amazing destinations where some of the world’s best winter athletes and recreational snowsports enthusiasts congregate from around the world to create some of life’s most memorable moments, and we hope to have them all sharing these stories with their GoPros.”

Squaw Valley and GoPro will also offer the Drop-In Video Zone at Rocker@Squaw, where guests can upload their GoPro footage and edit it on-the-spot using Rocker@Squaw’s two iMac computers. This edit lab is truly unique in offering a real-time editing suite just steps away from the slopes. A tribute to the many ski legends of Squaw Valley, Rocker@Squaw joined The Village at Squaw Valley last winter season and is known for serving up delicious comfort food and après ski libations.

Knowing how effective real-time video feedback can be as a teaching tool, Squaw Valley and Alpine Meadows will also be collaborating with GoPro to design video playback stations for the resorts’ ski and snowboard schools, as well as for their team programs. Once in place, the video playback stations would enable instructors and coaches to review skiing and riding techniques and provide more constructive feedback.

About GoPro
GoPro makes the world’s most versatile cameras, enabling people to capture immersive and engaging photo and video content during their favorite activities. GoPro’s HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro’s products are available in stores across 100 countries worldwide and through www.GoPro.com.

About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is a year-round mountain destination offering world-class adventures in every season. Squaw is renowned for its legendary skiing and riding that spans 3,600 skiable acres, six peaks and 30 chairlifts including a unique mountaintop beginner area and unrivaled expert steeps, chutes and bowls. In summer, the resort welcomes a full line-up of live music and festivals and Squaw’s Aerial Tram offers a scenic ride up to a host of mountaintop activities. For the ultimate slopeside lodging experience, guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony.

About Alpine Meadows
Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 13 lifts. With its high annual snowfall of 450 inches, the resort boasts one of Tahoe’s longest skiing and boarding seasons.

Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass. For more information about Squaw Valley or Alpine Meadows, visit www.squaw.com or www.skialpine.com or call 1.800.403.0206.

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