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Submitted by arichmond on Monday, April 16, 2012 - 2:00pm

FOR IMMEDIATE RELEASE
Contact:
Amelia Richmond, Squaw Valley
530-452-7111 or arichmond@squaw.com

Jenny Kendrick, Alpine Meadows
(530) 581-8321 or jkendrick@skialpine.com



Squaw Valley and Alpine Meadows Announce 2012-13 Season Pass Pricing and Continuation of Resort Renaissance
These Prices Valid through May 7, 2012


  • The Tahoe Super Pass is on sale now starting at $429 and includes free skiing in April-access to over 6000 acres, 43 lifts, 270 trails and six terrain parks
  • New passholder benefit: California Adventure Package™ includes free room nights, free golf with value over $1,000
  • Purchase deadline of May 7 for best value and best benefits
  • New high-speed, six-passenger chairlift, snowmaking improvements, improved High Camp beginner experience

 

 

[Olympic Valley and Tahoe City, Calif.] March 27, 2012 – Squaw Valley and Alpine Meadows announce season pass pricing for the 2012-13 winter season, as well as the next stage of improvement plans designed to further enhance the resorts. Starting at $399 for renewing passholders and $429 for new passes, the 2012-13 Tahoe Super Pass offers unrivaled beginner, intermediate and expert terrain across 6,000 skiable acres, 43 lifts, 270+ trails and six terrain parks at Squaw Valley and Alpine Meadows.

 

The combination of these two resorts, which are located just 10 minutes apart via the Squaw Alpine Express, offers a mountain experience like none other in California. Even better, those who purchase a Gold or Silver season pass before May 7, 2012 will lock in the guaranteed best prices as well as incredible benefits, including the new California Adventure Package™ featuring a free night’s stay at some of California’s most luxurious hotels, complimentary rounds of golf, and free ski conditioning classes at the Bay Area’s top fitness clubs and sports resorts.

 

The 2012-13 winter season marks year two of Squaw Valley’s Renaissance – the five-year, $50 million capital improvement plan bringing dramatic improvements to the resort both on and off the mountain. Year one of Squaw’s renaissance brought a renovated base village with new restaurants, bars, fire pits, and other amenities as well as completely revamped terrain parks in partnership with Snow Park Technologies (SPT), the new SnoVentures™ activity zone with tubing and mini-snowmobiles, and the world’s first ski-in/ski-out Starbucks located mid-mountain.

 

The highly anticipated improvements for year two of the renaissance include a high-speed, detachable, six-person chairlift, redesigned High Camp beginner learning area, and improved snowmaking. The current High Camp chairlift will be removed and replaced with a longer high-speed, six-pack chairlift, providing quick and easy access to the Shirley Lake, Granite Chief and Solitude terrain as well as provide faster access to Squaw’s terrain parks. An existing lift will be realigned to improve the High Camp beginner ski and snowboard experience. In addition to the lift upgrades, Squaw will be significantly improving snowmaking. The enhancements to Squaw’s snowmaking capabilities will mean a more reliable high-quality snow surface all season long and particularly in the early season, including terrain for every ability level from beginner to advanced skiers.

 

“We know how important it is for our guests to enjoy a wide variety of terrain, even in the early weeks of winter,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “We are investing many millions of dollars into snowmaking upgrades which will enable us to open Mountain Run and the upper mountain more reliably.”

 

Skiers and riders who purchase their 2012-13 season pass before May 7 can get a jumpstart on its use. New pass purchasers will be able to ski and ride for free starting April 1 through the end of the season as an added season pass benefit. Both Squaw Valley and Alpine Meadows are currently scheduled to remain open daily for skiing and riding through April 29 and Alpine Meadows is scheduled to remain open Friday through Sunday through May 13, conditions permitting.

 

“We hope our new passholders will take advantage of both Squaw and Alpine’s renowned reputation for great spring skiing and riding from April 1 until the end of the season,” said Julie Maurer, vice president of marketing and sales for Squaw Valley and Alpine Meadows. “We also want to thank our current 2011-12 passholders by offering them special rates for renewal for the 2012-13 winter season.”

 

2012-13 Season Pass Pricing:

The following is the adult pricing for the 2012-13 season pass. Lowest pricing is only guaranteed through May 7, 2012.

GOLD - $729 (Renewal Rate: $699)
Skiers and riders can take full advantage of Squaw Valley and Alpine Meadows’ legendary terrain every day of the 2012-13 winter season with the gold pass option. The Gold Pass is the most “bang for your buck” season pass. No restrictions.

SILVER - $499 (Renewal Rate: $469)
Squaw Valley and Alpine Meadows’ Silver Pass is valid daily, excluding select holiday dates.*  Ideal for those looking to ski weekends.

BRONZE - $429 (Renewal Rate: $399)
Squaw Valley and Alpine Meadows’ most inexpensive pass is ideal for those who can navigate a more restricted pass. Bronze passholders are able to enjoy up to 15 Saturdays throughout the winter season. Pass not valid during select holiday dates and Saturdays in January and February**

COLLEGE - $379 (Renewal Rate: $349)
Squaw Valley and Alpine Meadows’ College Pass is valid daily, excluding select holiday dates.*The College Pass is available to all full-time college students (12 credits or more) at accredited colleges and universities.***

YOUNG ADULT  – Ages 13-22
Squaw Valley and Alpine Meadows’ Young Adult rates are available for ages 13-22, the largest young adult age range in the Tahoe region. Young Adult rates are as follows: Gold - $559; Silver - $379; Bronze- $319. Renewal rates for 2012-2013 Young Adult season passholders are as follows:  Gold - $529; Silver - $349; Bronze- $299.

CHILD –Ages 5-12
Squaw Valley and Alpine Meadows’ child rates are available for ages 5-12 (4 and under ski for free).  Child rates are as follows:  Gold - $259; Silver - $219.  Renewal rates are as follows:  Gold - $239; Silver - $199.
 

Note: Complete child, young adult and senior pricing is available at www.tahoesuperpass.com.

*Silver Pass and College Pass blackout dates: Dec. 26-31, 2012; Jan. 19-20, 2013; Feb. 16-17, 2013 (10 dates total)
 

**Bronze Pass blackout dates: Dec. 26-31, 2012; Jan. 19-20, 2013; Feb. 16-17, 2013; Saturdays Dec. 29, 2012-Feb. 23, 2013 (19 dates total)

Perks for Gold and Silver passholders:

 

  •     The new California Adventure Package- added benefits valued at over $1000 (must purchase by May 7 to receive these benefits):
    •     Buy one night, get the second night free at each of these hotels: Hotel del Coronado (Coronado, Calif.) , La Costa Resort (Carlsbad, Calif.)  and Rancho Las Palmas (Rancho Mirage, Calif.)
    •     Six free ski & ride conditioning classes at Western Athletic Club Clubs  throughout the San Francisco Bay Area. www.westernathleticclubs.com    
    •     Three complimentary rounds of golf. One at each of the following Sacramento, Calif. area golf courses: Turkey Creek Golf Club; Empire Ranch Golf Club and Teal Bend Golf Club

Perks for all season passholders:

  •     All-day lift tickets available at afternoon rates on blackout dates
  •     Free night skiing during night operations at Squaw Valley
  •     Discounted lift ticket for eight friends: four tickets at $75, valid any day, non-holiday; four tickets at $50, valid Monday through Friday, non-holiday
  •     10 percent off  food at Squaw Valley and Alpine Meadows owned food and beverage outlets
  •     30 percent off adult and young adult private, half-day ski and snowboard lessons, non-holiday
  •     Retail discounts: preseason private party shopping event; monthly and other regularly scheduled discount days in all Squaw Valley and Alpine Meadows owned shops
  •     Resort charge and direct-to-lift privileges
  •     2012 summer tram access at Squaw Valley
  •     Free spring pool access at Squaw Valley
  •     Village at Squaw lodging discounts

 

Season Pass Insurance:
Season passholders have the option to purchase insurance in the event of an unexpected situation such as an injury or job loss. Pass insurance is $30 for adults, young adults, college students and seniors. Children and super senior rates are $15.

How to Purchase:
FFor maximum convenience, Squaw season passes can be purchased online at www.tahoesuperpass.com beginning on Tues., March 27, 2012.  Purchasers can fill-out all necessary forms, receive more information regarding season pass insurance and payment information online.

The most up-to-date resort conditions, operation schedules, events and live mountain cams are available on www.squaw.com and www.skialpine.com.
 

About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate slopeside lodging experience.

About Alpine Meadows
Alpine’s seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike.  Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 13 lifts.  With its high annual snowfall, the resort boasts one of Tahoe’s longest skiing and boarding seasons.

Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts, six terrain park and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass.

 

# # #
 

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