Wanderlust and Squaw Valley Join Forces on New Yoga Studio at Birthplace of Iconic Festival
[Olympic Valley, Calif.] May 16, 2013 – Squaw Valley and Wanderlust are proud to announce the planned opening of the resort’s new yoga studio, Wanderlust Yoga Squaw Valley. The new studio is an extension of the longstanding partnership between Wanderlust and Squaw Valley. Squaw was the original birthplace of the Wanderlust Festival, which has now expanded to seven locations around the world. The new studio, which will be the only full-time yoga studio in the valley, is slated to open on First Street in The Village at Squaw Valley in late June 2013.
“The Wanderlust brand is truly among the preeminent brands in yoga with an ever growing presence well beyond yoga. We’re proud to be the origination of the now global Wanderlust Festival and this dedicated yoga studio space is a natural, exciting extension of our partnership with Wanderlust,” said Andy Wirth president and CEO of Squaw Valley. “We see this relationship coupled with our recent alliance with Ironman as one more progressive step towards Squaw Valley becoming the region’s epicenter of health, wellness athletic development and training.”
The studio plans to open six days a week with a variety of classes including Hatha, Vinyasa and Iyengar-- ranging from beginner through high-level instructor training. Unique to Squaw, some classes will incorporate its extraordinary landscape, taking the practice outside on the mountain as well as classes that will start in the studio and wrap-up with a hike, bike ride, run, swim in Lake Tahoe or, come winter, skiing and riding on the mountain.
“Squaw Valley’s breathtaking mountain scenery and positive energy makes for a truly unique and inspiring place to practice yoga,” said Heather Cooley, Squaw Valley’s coordinator for the new studio. “Wanderlust Yoga Squaw Valley’s ability to do what no other studio can do with our outdoor landscape makes us different from every other yoga studio both locally and nationally.”
Squaw’s partnership with Wanderlust means the studio will be able to offer classes taught by some of the most recognized yoga instructors both regionally and nationally. Wanderlust and Squaw Valley will also be working together to host several two to three day retreats incorporating yoga, activities and accommodations.
“Wanderlust's core mission is to create community around yoga & mindful living,” said Wanderlust co-founder, Jeff Krasno. “The opportunity to do this on a 365-day basis in Wanderlust's birthplace is beyond exciting. The integration of a first class yoga program with all of the outdoor activities and natural beauty of Squaw Valley will create a totally unique experience for local residents and guests.”
In the style of the Wanderlust Festival’s vibrant fusion of yoga and music, Squaw’s new Wanderlust yoga studio will feature a full sound system to be used for some yoga sessions as well as for monthly live music in the studio. Wanderlust Yoga Squaw Valley will host its grand opening party during this summer’s Wanderlust Festival, coming to Squaw Valley July 18-21.
The Wanderlust Yoga Squaw Valley studio is the third of three Wanderlust yoga studios. The first opened in Austin in spring 2012, followed by a studio in Montreal in early 2013.
About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate slopeside lodging experience.
Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts, six terrain park and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass.
Wanderlust Festival, LLC is a producer of large-scale lifestyle festival events focusing on yoga, music and wellness. Its flagship festival, Wanderlust, was first launched in California in 2009 and has already become the largest multi-day yoga event in the world as well as a significant player in the larger US festival market. The company was founded in 2009 as a joint venture between Velour Music Group, an artist management company and event producer based in New York City, C3 Presents and Starr Hill Presents, event producers responsible for the top music festival brands in the country, including Austin City Limits Festival, Lollapalooza, Bonnaroo and Outside Lands. For more information, please visit www.wanderlustfestival.com
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