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Submitted by arichmond on Friday, January 18, 2013 - 5:00am

FOR IMMEDIATE RELEASE
Contact:
Amelia Richmond, Squaw Valley
530-452-7111 or arichmond@squaw.com

Jenny Kendrick, Alpine Meadows
(530) 581-8321 or jkendrick@skialpine.com



 

Lake Tahoe to Bid for X Games Winter Event


 

[Lake Tahoe, Calif./Nev.] January 18, 2013 - The X Games could take place at the “Best Lake in America” (USA Today), Lake Tahoe in 2015-17. ESPN, which owns the X Games franchise, announced qualified entities representing cities today and Lake Tahoe was listed among the eligible destinations. Finalists will be determined by April 2013 and host cities will be announced by the end of 2013. (www.visitinglaketahoe.com)

The X Games bid is being sponsored by the Lake Tahoe Sports Organizing Committee, a new entity created to bring marquee events to the area and generate overnight stays while promoting Lake Tahoe to a global audience. Committee partners include the Lake Tahoe Visitors Authority, North Lake Tahoe Chamber/Convention & Visitors Bureau/Resort Association, Heavenly Mountain Resort and Squaw Valley amongst others.

According to ESPN, past X Games winter events have yielded substantial results for host cities. Aspen estimates that the X Games generates up to $10 million in identifiable benefits. The event, historically held in January or February, has attracted 20,000 to 25,000 spectators per day. The broadcast distribution alone for the X Games Aspen 2012 reached 232 million homes in 192 countries and territories. Exposure included 3.6 million (and growing) Facebook fans. Social media mavens have also boosted the grassroots popularity of the event by capturing and sharing breathtaking photos, high-energy videos and real-time updates on athletes that demonstrate the appeal of the game.

“Hosting an event of this caliber would provide significant economic impact for the destination,” said Carol Chaplin, Executive Director of the Lake Tahoe Visitors Authority. “The demographics of the X Games align perfectly with attractions and appeal of Lake Tahoe and its combination of outdoor recreation, spectacular natural beauty and 24-hour lifestyle.”

“The X Games is a unique opportunity to showcase winter sports in Lake Tahoe to a targeted domestic and international audience,” said Andy Chapman, Chief Marketing Officer of the North Lake Tahoe Chamber/Convention & Visitors Bureau/Resort Association. “It’s a fantastic chance to tell the world about our phenomenal snow conditions, prestigious training grounds and the many and varied resorts that make up Lake Tahoe.”

The inaugural event was in 1995 and includes extreme sports (hence the name) ranging from Snowboarder-X (Boarder Cross), Slopestyle, Superpipe, Big Air/Best Trick, Snocross and Freestyle Snowmobiling.

Competitions would be conducted at Heavenly Mountain Resort and Squaw Valley.

“Lake Tahoe is the ideal stage for a competition as big as the X Games,” said Peter Sonntag, Vice President and General Manager of Heavenly Mountain Resort. “Combine unmatched scenic beauty with huge snow and a thriving nightlife and entertainment scene, and you've got an event that no one will want to miss.”

“We are proud to be associated with Vail Resorts and Heavenly along with our regional partners to work to bring the X Games to Lake Tahoe,” said President and CEO Andy Wirth of Squaw Valley and Alpine Meadows. “This is truly a partnership of high impact players from the region with a great deal of experience planning and staging world-class events. Over the last few decades, we’ve watched the X Games evolve. At its founding, the X Games revolutionized the landscape of winter sports and it continues to evolve and remain the single most impactful, admired and esteemed winter event, period. We sincerely hope to be a part of it the X Games’ incredible evolution.”

Lake Tahoe has been recognized by national media outlets, including Good Morning America, Travelocity, Orbitz, The New York Times, The Weather Channel, ESPN The Magazine, among others for its scenic splendor and reputation as a leader in outdoor recreation, entertainment and dining. USA Today readers recently ranked Lake Tahoe the “Best Lake in America” in a survey. For more information on Lake Tahoe, visit www.visitinglaketahoe.com.

Additional Links:
www.TahoeSouth.com

www.GoTahoeNorth.com

www.skiheavenly.com

www.squaw.com

Lake Tahoe Interview Contacts:
Carol Chaplin, Executive Director, Lake Tahoe Visitors Authority: carol@ltva.org, 775-588-5900 ext. 302, 775-790-5787 (cell)

Andy Chapman, Chief Marketing Officer, North Lake Tahoe Chamber/Convention & Visitors Bureau/Resort Association: andy@puretahoenorth.com, 530-581-8709,
530-448-9992 (cell)

Lake Tahoe Media Contacts:
Phil Weidinger or Jenn Boyd, Weidinger Public Relations, 775-588-2412, 702-278-1932 (cell) jennifer@weidingerpr.com

Pettit Gilwee, Pettit Gilwee Public Relations, 530-412-2077 (cell), pettit@gilweepr.com

About the Lake Tahoe Visitors Authority
Designated the “Best Lake in America” by USA TODAY readers (2012), Tahoe South combines the distinctive appeal of two worlds: spectacular natural beauty and a modern tourism destination with an array of outdoor recreation, entertainment, nightlife and gaming. Tahoe’s timeless splendor and an emerging economic diversity toward health and wellness, green business practices and sustainability continue to define its inimitable personality. For information about lodging, recreation and family packages at Tahoe South, 1-800-AT-TAHOE (1-800-288-2463) or log onto www.TahoeSouth.com.

About the North Lake Tahoe Chamber/Convention & Visitors Bureau/Resort Association
North Lake Tahoe, at an elevation of 6,200 feet, is home to majestic mountains and the largest alpine lake in the country, boasting a visibility of 70 feet down. It also has the largest concentration of ski resorts in the U.S., meaning more lifts, more terrain than anywhere else. Plus, the region typically averages 400 inches of snowfall each year, making for fantastic ski and boarding conditions. Lake Tahoe is also home to premier cross-country resorts, including Royal Gorge, the largest cross-country resort in the country. North Lake Tahoe is a 45-minute drive from the Reno-Tahoe International Airport, two hours from Sacramento International Airport and just over three hours from San Francisco International Airport. For details about the area or to book lodging, click to the visitors bureaus’ website, www.GoTahoeNorth.com.

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