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Submitted by mbrouse on Thursday, November 7, 2013 - 2:00pm

FOR IMMEDIATE RELEASE
Contact:
Amelia Richmond
Squaw Valley | Alpine Meadows
530-452-7111 or arichmond@squaw.com

Melissa Brouse
Squaw Valley | Alpine Meadows
530-452-7105 or mbrouse@squaw.com



Alaska Airlines to Start Service Between Portland-Reno/Tahoe

Fares start at $64* Portland-Reno/Tahoe

Olympic Gold Medalist skier Jonny Moseley to fly on inaugural flight from Portland to Reno/Tahoe on Nov. 8.


[Olympic Valley, Calif.] November 7, 2013 — Alaska Airlines will offer new, nonstop daily air service between Portland, Ore. and Reno-Tahoe, Nev., starting Nov. 8, 2013.To help celebrate the airline’s new flight to Reno-Tahoe, Olympic Gold Medalist and Squaw Valley's Chief Mountain Host Jonny Moseley will join Portland passengers for the inaugural flight on Friday.

“As a resort, we’ve been working hard to bring new air service to the Tahoe region, and we are thrilled about the addition of the new Alaska Airlines flight,” said Cara Whitley, CMO of Squaw Valley and Alpine Meadows. “With the increased access, we are excited to welcome new skiers and riders from the Pacific Northwest to our mountains this winter.”

Reno-Tahoe International Airport is located just 45 minutes from many of the Lake Tahoe ski resorts, including Squaw Valley and Alpine Meadows – making it a great airport for skiers and riders seeking winter fun in the mountains.

“Alaska Airlines is thrilled to give our customers two new destinations from our Portland hub, with daily flights to the sun and sites of Tucson, as well as to Reno ‘the biggest little city in the world’ with Tahoe’s world class ski areas nearby,” said Joe Sprague, Alaska Airlines vice president of marketing.

Summary of new service:
Start date    City pair    Departs        Arrives        Frequency
Nov. 8        Portland-Reno    11:10 a.m.    12:45 p.m.    Daily
Nov. 8        Reno-Portland    1:15 p.m.    2:50 p.m.    Daily

All times based on local times zones.

Alaska Airlines is offering one-way fares starting from $64* between Portland and Reno/Tahoe for those who purchase before Nov. 11. Skiers and rides who want to maximize their savings can pair the $64 flight with Squaw Valley's Fly and Ski Free deal, where air travelers can present their boarding pass or airline luggage tag and ski or ride for free on their afternoon of arrival.

Alaska Airlines Portland-Tucson flights will be operated by SkyWest Airlines using a 70-seat CRJ-700 regional jet. Portland-Reno/Tahoe flights will be flown for Alaska Airlines by Horizon Air using a 76-seat Bombardier Q400. Customers can enjoy free soft drinks and Starbucks coffee, A la Cart planeside baggage service, and complimentary Northwest wine and microbrews for passengers 21 years and older.

Alaska Airlines last operated between Portland and Reno in 2009.

 

About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate slopeside lodging experience. www.squaw.com

About Alpine Meadows
Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 13 lifts. With its high annual snowfall, the resort boasts one of Tahoe’s longest skiing and boarding seasons.

Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts, six terrain parks and 270+ trails at Squaw Valley and Alpine Meadows on one lift ticket or season pass. www.skialpine.com

About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves 95 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked “Highest in Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and Associates North America Airline Satisfaction StudySM for six consecutive years from 2008 to 2013. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines Newsroom at www.alaskaair.com/newsroom.

*General terms and conditions: Fares require a 14-day advance purchase and are available for travel Tuesdays, Wednesdays and Saturdays. All travel must be completed by Feb 28, 2014. Fares include all taxes and fees including the September 11 Security Fee. Seats are limited and may not be available on all flights or all days. A ticket purchased at an Alaska Airlines airport location or through a reservation call center will cost $15 more per person than the advertised fare. Tickets are nonrefundable but can be change for a $125 change fee. A $25 baggage fee will apply for each of the first two checked bags. Additional bags and overweight or oversize items cost $75 each. Visit www.alaskaair.com or call Alaska Airlines reservations at 1-800-ALASKAAIR for complete fare rules, including information about blackout days and other fare sale terms and conditions and checked baggage policy.

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