Friends of our Community

2006-2007 Donations, Community Contributions and Philanthropic Efforts
July 2006 through August 2007

DONATIONS:

SVSC contributed $32,674 of lift tickets and goods to small charities and fundraisers such as Tahoe/ Nordic Search and Rescue, the Girl Scouts of America, the Make a Wish Foundation, the Tahoe Woman's Services and many other local and regional organizations. This also includes the donation of season passes to several local events such as the Tahoe Adaptive Ski School, Foamfest, Disabled Sports USA, the Rotary Club of Tahoe City, the Tahoe Ski Club, the Desert Research Institute, and more. These events raise money to support local organizations such as the Tahoe Adaptive Ski School, local high school sports teams and non-profit organizations.

 

In 2006 Squaw Valley Ski Corp contributed $25,000 to the Truckee Tahoe Community Foundation. As a founding member the Ski Corp. has continued its commitment to the Foundation by donating 600 lift tickets annually (a $41,400 value) to the Foundation's Community Ski Pass Program.

BENEFIT EVENTS:

Each season Squaw Valley Ski Corp. donates thousands of dollars in in-kind services towards events that raise money for charity.

  • The Alpen Wine Fest, a benefit for the Jimmie Heuga Center, was held on September 3, 2006. The benefit had wine tasting, a silent auction and a raffle. Squaw donated approx $200 in staff time.
  • The annual Jimmie Heuga Snow Express MS held on March 3-5, 2007 to benefit the Jimmie Heuga Center. The center offers scholarships to people living with MS. SVSC donated 200 lift tickets to support the event (a $13,800 value) as well as all site fees and staff costs (aprox a $2,000 value) to run the event.
  • Community Benefit Day was held on December 17, 2006 SVSC offered 1,000 tickets that were sold at $35 each to benefit the Excellence in Education and the Tahoe Forest Hospital Foundation. Donation: $20,000.
  • During the summer Squaw Valley held an Art, Wine & Music Festival on July 22-23, 2006 and donated $2,500 to the Arts for Schools Programs and $1,000 to the Tahoe Forest Hospital. The event had approximately 50 artist exhibitors, plus a few product displays and charity booths, a Kid's Zone with a super jump and candle making.
  • The Squaw Valley Preserve (High Camp Food & Beverage) hosted their annual Christmas Party on December 15, 2006, for underprivileged children through the Boys and Girls Club and Kids' Cabinet. SVSC donated cable car rides and ice-skating tickets (a $700 value) to all the children and volunteers that participated. The Squaw Valley Preserve and their purveyors donated the holiday meal (a $1300 value) for all the children and volunteers.

Contributions to Our Community:

  • Transportation, Traffic Management and Valley Snow Removal: Over the past year, SVSC has spent $282,689 on traffic management. These fees include general assessments to support the North Tahoe Transportation Management Agency, the third-lane traffic control and snow removal within the Valley. Squaw Valley also pays annually to sponsor the Tahoe Trolley and TART bus program on the North Shore.
  • Cooperative marketing efforts to improve awareness of Squaw Valley: SVSC contributes approximately $ 68,737 to groups such as the NLTRA, the Squaw Valley Business Community Association, California Ski Industry Association, the National Ski Area's Association and others.
  • For New Year's Eve 2006 SVSC subsidized approximately $250 to allow for extended bus service into the Valley for the safety of our guests and employees.

Goodwill and Philanthropic Efforts:

  • Ski Corp sponsored the Season Passholders' Party on May 27, 2006 at High Camp (free to all passholders), which included a free afternoon lunch, use of the pool, and musical entertainment. Total cost approximately $8,000.
  • Last year Squaw Valley Ski Corp offered FREE lift tickets to military personnel. We gave 13,403 FREE tickets for a savings of $924,807.00 to active duty soldiers.
  • Squaw Valley USA has a long tradition of producing world class skiers and snowboarders and the resort supports ski and snowboard racing by providing complimentary tickets to all members of the US Ski Team (22 tickets = a value of $1,518).
  • Squaw Valley USA also donates lift tickets to the US SKI TEAM GOLD PASS program. The money from the sales of the passes helps support the training, travel, development, and competition needs of U.S. Ski and Snowboard Team athletes. We gave out 973 gold pass tickets, a contribution of $67,137.00.
  • Squaw Valley USA donated and shipped over $28,000 dollars in uniforms and apparel to Warmth Around the World. Warm jackets, gloves and hats from our Retail and Uniforms departments were sent to orphanages and adults in need in countries such as Russia, Azerbaijan, Bulgaria, Nepal and Kazakhstan.
  • In June 2007, we donated $25,000.00 worth of clothing (new and used), blankets, food, cleaning supplies, etc. to the victims of the Angora Fire.
  • In July 2007 Squaw donated the $5000.00 budgeted through the SVBA for Fireworks, to the victims of the Angora Fire.

Taxes:

  • Ski Corp. pays over $960,000 in property taxes, as well as significant other taxes making quaw Valley Ski Corporation one of the largest taxpayers in Placer County.

Summary of Savings to Community, Events and Special Programs

  • The 27th annual Mountain Run, which was held on August 4, 2006, is a fundraising event for the Tahoe Forest Hospital. Squaw Valley USA waives the $1,500 event fee and provides complimentary Cable Car rides for all registrants for a savings of $2,000.
  • The annual Susie Bock memorial, which was held on April 7, 2007 is a fundraising event for the Stanford Hospital Bone Marrow Transplant Unit and the UC Davis Alpine Ski Team. SVSC provided 60 lift tickets at $20 for all participants (a $1,200 value) and waived the $1,500 site fee. A Midweek Ski Pass was donated for this event as well.(value $869.00).
  • The annual Billy Dutton Uphill held on April 1, 2007, is a memorial race in honor of Billy Dutton, a long time friend of the North Lake Tahoe community and former employee of SVSC. All proceeds benefit local Junior Olympic Nordic Race Scholarship programs. Squaw Valley waived the $1,500 event fee to support the event and provided complimentary Cable Car rides for all participants and volunteers (a $2,850 value) as well as lift tickets for raffle prizes for a total donation of $4,350. We also donated 6 AAD lift tickets (value $414.00).
  • The Squaw Club is a discount program for locals. It offered residents living within a 50-mile radius to buy $45 lift tickets every Tuesday, Wednesday, and Thursday. We sold 461 tickets which saved local residents a total of $11,064.
  • The Squaw Kids' Children's Center offered a special "Mountain Camp" whereby kids aged 4 through 12 received eleven all day ski lessons (including lift ticket) for only $450.00. This was a savings of over $546 off the regular price. With approximately 80 children participating, the total savings to local families was over $43,680.
  • For the last 10 years the Squaw Kids' Children's Center has also worked with the Tahoe Lake School to offer complimentary ½ day lessons for K-5th grade classes. This program averages 250 students per year, a savings of $13,800. This school group was selected because Squaw Valley residents attend the Tahoe Lake School.
  • Learn to Ski & Ride Day offered beginner lesson packages for $20 (regular price was $84), which was held on December 9-10, 2006. A total of 486 guests participated in this event and saved $31,104.00.
  • The Squaw Valley Club provides local students (through high school) the opportunity to purchase $5 lift tickets on Sundays, snowdays and all school holidays. For ages 13-18 this is a savings of $44 per day. There were 473 tickets purchased which saved local high school students $20,812.
  • Squaw Valley offered Special College Student Discounts for college students from Northern California and Nevada $45 discounted lift tickets. We sold 2376 tickets; saving students $57,024.00 on lift access.
  • National Ski Patrol: We offer one complimentary ticket for each National Ski Patroller working at Squaw. We gave a total of 2240 tickets to the NSP for a total savings of $154,560.00.

Other Programs:

For Safety Awareness Week on January 13-20, 2007, Squaw Valley utilized many company resources including the resort's athlete ambassadors and employees to communicate a number of safety messages to the public. Ski Corp received National Recognition from the National Ski Area's Association for our creative and extensive efforts to educate our employees and guests.

During the 06-07 winter season the Ski Corp provided hundreds of $5-$10 discount tickets for kids to ice skate or swim during field trips and non-profit outings. In addition, for some groups, including the Boys & Girls Club, The Firefighters Burn Institute and more, Squaw Valley's donated free tickets.

Passholder Benefits

Guests who purchased a winter ski pass last spring (between April 19 and May 16) received:

  • The early season price break on the cost of the pass.
  • New pass holders could use their pass throughout the spring.
  • Free summer cable car pass ($199 value)
  • Purchase a Skate or Swim pass only for $99 (adults) and $69 (children).
  • Purchase a "Club Pass" for $165 adult/ $116 children. Over the hundred and twenty-three days of summer, that works out to $1.34 per day (adult) and $0.94 per day (child) to use High Camp. That's a lot cheaper than access to similar facilities paid for through most homeowners' associations!

Summary

Through contributions to charities, fundraisers, support of special fundraising events and through civic aid, Squaw Valley USA contributed a total of $2,641,798 during the 2005-2006 contribution season.

Additionally, Squaw Valley USA saved partner fundraising efforts, local students, adults, college students $193,541.

 

Grand Total of Contributions and Savings $2,835,339